Sponsorship is one of the means available to a company to bring itself or its products to the attention of consumers. It announces the availability of a product and/or service and creates an image for the brand. It can also provide information on product and/or service quality, characteristics, price and performance.
Sponsorship seeks to enhance these messages by association with an event, club, team or organization that shares similar image qualities and values as the brand. This association can be extremely powerful because it is perceived as an endorsement of the brand by an independent third party. While consumers are aware of the costs of sponsorship, the message conveyed is more subtle than that from a typical advertisement.
In almost all sectors of all markets there is intense competition among companies and brands. Sponsors look to sports to add value to their brand. In order to make a brand stand out from the crowd, a sponsor will use sport to create a unique position in the mind of the consumer.
At its highest levels, sport involves gold medals, world records, championship cups and global awareness. In order to personalize and localize its image and activity, businesses can also focus sponsorship efforts on grass roots sports. Any company, no matter the size, can benefit from improved awareness, image and sales through sport sponsorship at a local or regional level.
If you have any questions or would like more information regarding available sponsorship opportunities for Medina Soccer Association, please contact Tim Juka by email at Sponsorship@medinasoccer.org. We thank you in advance for your support and look forward to working with you.
Please support our 2011-2012 Sponsors !!!
Automation Tool & Die
Architectural Design Studios
Walker & Jocke LPA
Medina Exteriors & Remodeling
Better Bodies of Medina
Auntie Anne's Pretzels @ Lodi Station Outlets
William J. Sweeney, Jr. DDS
Cool Beans Café
Cleveland Clinic - Medina Hospital